Stop building the
wrong thing.

Helping teams avoid expensive mistakes before they commit to building a product, service, or process.

Work with me
Free 25-min discovery call to discuss needs

You’re about to commit months but still have critical questions

The team agrees on the goal, but not on what should happen next

You have user data, but unsure what to make out of them

How Decision Lab can help?

I don't come in with a predetermined answer. We make the decision explicit, identify where confidence is weakest, separate evidence from assumptions, and agree what needs to happen before the team commits.

Our strongest suite is building products, designing digital services, and optimizing internal processes. If that's what you're working on, let's talk.

4-step approach

We'll clearly frame the decision
Surface most critical assumptions
Apply tools to reduce uncertainty
Align on next action

Here's how we can work together

Choose the format that fits your situation

Decision Review

€325 + VAT
One 90-minute session for one difficult decision that feels unclear or stuck.
Book a 25-min call

Leave with a clearly identified uncertainties and a recommendation for what to investigate next.

Clearly framed decision
Critical assumptions surfaced
Knowns vs unknowns made explicit
Evidence gaps prioritized
Experiments or research designed
Stakeholder alignment
Reusable decision-making method
Deliberate practice on real decisions

Decision Sprint

€875 + VAT
One 4-hour session for a team that needs to align around an important decision.
Book a 25-min call

We'll frame the decision together, prioritize uncertainties, and agree on the evidence needed next.

Clearly framed decision
Critical assumptions surfaced
Knowns vs unknowns made explicit
Evidence gaps prioritized
Experiments or research designed
Stakeholder alignment
Reusable decision-making method
Deliberate practice on real decisions

Decision Bootcamp

€2625 + VAT
Three 4-hour sessions and work in between for teams to improve making decisions.
Book a 25-min call

Your team will practice framing decisions, identifying assumptions, and designing experiments.

Clearly framed decision
Critical assumptions surfaced
Knowns vs unknowns made explicit
Evidence gaps prioritized
Experiments or research designed
Stakeholder alignment
Reusable decision-making method
Deliberate practice on real decisions

Every format includes a Decision Brief that captures what was decided, why, what remains uncertain, and what happens next which can be communicated to the wider team.

Product Prototyping

Some initiatives need more than a decision. When the best next step is to make an idea tangible, I can help teams prototype complex digital products, services, or processes to test before committing.

Meet the facilitator

I'm Raitis Linde, MSc IT, MBA, with 13+ years of experience building and scaling B2B and B2C platforms across fintech, telecom, insurance, healthcare, and SaaS.

Teams I've collaborated with:

Examples of deliveries: Improved team activation +10% for a global productivity software vendor; MVP for an Internet-of-Things portal to a regional telecom operator; Mobile platform for risk engineers to a Fortune 500 global insurer; 700 trained employees in Design and Product thinking in retail, telecom, software development, public sector, and more.

Frequently Asked Questions

What kinds of decisions can you help with?

Product direction, AI initiatives, customer journeys, process redesign, internal tools, service strategy, major product investments.

Do you make the decision for us?

No. You retain ownership. I help improve the quality of the reasoning, evidence and alignment behind it.

Can you work with sensitive company information?
Yes. NDA available.
Can this be remote?
Yes.
What if we're not sure which format we need?
Start with the 25-minute call. We'll find the smallest useful format for your situation.
How quickly can we start?
I'm open to responding as quickly as possible. Let's start with the 25-minute call to align on options.
What happens after booking?
You tell me what decision you're facing in the first 25-min call. I will recommend the smallest useful format. Once we starting working together, I will review the existing context and speak with key stakeholders if needed. During the session, we will work through the decision together. After the session, you'll receive the agreed rationale, uncertainties and next steps.
Do you offer training?
Yes, I offer bootcamps for teams, and public cohorts and build team capability in product , design thinking and evidence-based decision-making

All right, you can be done scrolling.

If you’re still wondering how this helps, I can say this:

I’ve spent my career watching teams debating. I've noticed most teams don't need more ideas. They need clarity about what they are deciding, what they actually know, and what would change their mind. I treat important decisions as strong opinions, loosely held – make the best call you can with the evidence available, then create a clear way to challenge and update it.

Book a call
Free 25-min discovery call to discuss needs