Just Us Talking

Independent product lab in behavioral design and monetization

Context

I launched Just Us Talking to explore whether structured weekly check-ins could become a habit-forming product for couples. This project became an end-to-end product experiment in behavioural activation, traffic economies, conversion funnel design, AI-assisted communication tooling, and direct monetization validation.

Approach

Conducted 10+ user interviews, built and iterated 5+ MVP versions, designed and developed the full PWA (Bubble + APIs + Stripe), integrated OpenAI APIs, designed database schema, built email and onboarding infrastructure, ran 14+ traffic experiments measuring CAC, CPL, activation, setup, Aha rates, and tested multiple wedge ideas, including tone checker and professional reply tool

Outcome

This project sharpened my ability to define a hypothesis, cut scope aggressively, validate behaviour before scale, and translate data into iteration decisions to be shipped in the market.