H! 👋 I'm Raitis.
Helping teams make better product decisions under uncertainty.
I work with organizations building technically complex products, helping product, engineering, and design create shared understanding around difficult decisions – from activation and onboarding to AI workflows and platform strategy.
Selected Work
Risk Engineer Notebook
Directed UX for an enterprise iPad system for a Fortune Global 500 insurer used by 1,300+ field engineers, consolidating fragmented risk workflows into a unified platform that reduced reporting time by four days.
View detailsTime Tracker Activation
Led cross-functional growth initiatives for a global time tracking SaaS with 600k active users, aligning 4 product squads around shared activation metrics and shipping targeted experiments that significantly increased team formation conversion by 10%, early retention, and behavior-driven growth loops.
IoT Platform
Defined MVP and interaction model for an enterprise IoT platform, translating complex sensor data and device setup into clear operational workflows and simplified activation across technical and non-technical users.
View detailsHow can I help?
Strategy
Making difficult product decisions clearer through crafting and aligning on product strategy.
Discovery
Reducing uncertainty before engineering commitment through product discovery.
Workshops
Helping teams align around evidence, trade-offs, and next steps through decision workshops.
Raitis Linde
Over the last 13+ years, I've helped organizations build products in domains where the technology is complex, the stakeholders disagree, and the right answer isn't obvious.
I've found that the hardest part isn't designing interfaces – it's helping teams build a shared understanding of difficult product decisions. The hardest product problems rarely come from a lack of ideas. They come from teams seeing the problem differently. That's the kind of work I enjoy most.
Recently I've become increasingly interested in how AI changes not only products, but also how organizations reason, collaborate and decide.